Advisory: Various Keebler® and Austin® Cracker Varieties to be Reformulated with Peanut Flour

Yesterday, the Kellogg Company issued two statements announcing their intent to change the formulations of varieties of their Keebler® and Austin® brand crackers. Beginning this April, the varieties will begin using peanut flour.

Individuals coping with peanut allergy and families concerned with peanut residue should avoid these products.

Please note we have removed all varieties Keebler crackers from the Safe Snack Guide as a result of this advisory. Click here to read the announcement.

Here is the announcement from Kellogg’s regarding Austin brand varieties from Food Allergy Research and Education’s (FARE) site:

March 2016: Peanut Flour Added to Austin Sandwich Crackers

The Kellogg Company would like you to know that starting in April, 2016; Austin will be changing the allergen statement on four flavors of sandwich crackers under the Austin® label. The flavors, Austin® Cheddar Cheese Cracker Sandwiches, Austin® Grilled Cheese Cracker Sandwiches, Austin® Pepper Jack Cracker Sandwiches and the Austin® Variety Pack Cracker Sandwiches will contain Wheat, Milk, Soy, and Peanut ingredients. The products will contain a new ingredient, peanut flour.

The packaging graphics are:

austincrackers

The new Austin® Sandwich cracker allergen advisory statement will include Wheat, Milk, Soy, and Peanut ingredients for the Austin® Cheddar Cheese Cracker Sandwiches, Austin® Grilled Cheese Cracker Sandwiches, Austin® Pepper Jack Cracker Sandwiches and the Austin® Variety Pack Cracker Sandwiches. Kellogg Company has a commitment to allergen management.

Because product formulations may change from time to time, consumers are strongly encouraged to read the package label prior to every purchase. For more information, contact us at 1-877-453-5837 or visit our website at www.austinqualityfoods.com.

Here is the announcement from Kellogg’s regarding the Keebler brand varieties:

March 2016: Peanut Flour Added to Keebler Sandwich Crackers

The Kellogg Company would like you to know that starting in April, 2016; Keebler will be changing the allergen statement on four flavors of sandwich crackers under the Keebler® label.

keeblercracker

The flavors, Keebler® Club® & Cheddar Sandwich Crackers, Keebler® Cheese & Cheddar Sandwich Crackers, Keebler® Pepper Jack Sandwich Crackers and the Keebler® Variety Pack Sandwich Crackers will contain Wheat, Milk, Soy, and Peanut ingredients. The products will contain a new ingredient, peanut flour.

The new Keebler® Sandwich cracker allergen advisory statement will include Wheat, Milk, Soy, and Peanut ingredients for the Keebler® Club® & Cheddar Sandwich Crackers, Keebler® Cheese & Cheddar Sandwich Crackers, Keebler® Pepper Jack Sandwich Crackers and the Keebler® Variety Pack Sandwich Crackers. Kellogg Company has a commitment to allergen management.

Because product formulations may change from time to time, consumers are strongly encouraged to read the package label prior to every purchase. For more information, contact us at 1-877-453-5737 or visit our website at http://www.keebler.com.

UPDATE: Please see our petition to the Kellogg Company regarding this issue by clicking here.

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6 COMMENTS

  1. Well you just lost EVERY customer who has a “peanut allergy”. Way to go Keebler! Why did you do it?

  2. We have a Grandson that is deathly allergic to peanuts and most tree nuts,no more Keebler products in our house,ever!

  3. Shame on you Keebler /Kelloggs. What an irresponsible thing to do..add the #1 deadliest allergen to foods that children eat and carry in backpacks,bring to sporting events etc. Your crackers and products are everywhere…it’s easy to identify peanut butter crackers as dangerous…but cheese crackerst made with peanut flour.,this increases the chances of children and adults dying because of cross contamination contact…schools will hopefully ban your products. ..HOW DO YOU JUSTIFY KILLING PEOPLE?

  4. OMG – I just sent my two peanut allergenic kids to school with a pack of these crackers. Just ran to the pantry to check the label…luckily they are the old variety. I don’t read the label every single time I buy something that I always buy. Shame on you Keebler. Won’t be buying your products again.

  5. I am so disappointed to read this. As a mother of a child with a life threatening peanut allergy, I can’t believe that any company would intentionally add peanut flour to otherwise non-peanut containing foods. This will only increase confusion for children and caregivers, while the incidence of life threatening reactions or death due to food allergies will likely skyrocket. As if it was not already difficult enough to monitor everything that our children are exposed to. I will be sure to avoid ALL Keebler products, with our without peanut flour and I will encourage my family and caregivers to do the same. I hope you are proud for adding unnecessary anxiety to a public health problem that is already difficult to manage.

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