FARE (Food Allergy Research & Education) has launched a new public service announcement (PSA) titled “Empower Yourself, Empower Each Other.” The initiative is part of the organization’s ongoing effort to elevate food allergy as a major public health concern and encourage people living with the disease to take a more active role in managing their care. By highlighting personal experiences and promoting greater awareness of available treatment options, the campaign aims to foster a more informed and empowered patient community.
The PSA features actor Joshua Jackson, who is both a food allergy patient and a FARE volunteer ambassador. In the video, Jackson speaks directly to the more than 33 million Americans living with food allergies, encouraging them to learn more about advances in food allergy management and to consult with allergists about their options. The campaign stresses that food allergy management is evolving beyond simple avoidance and now includes a growing range of medical strategies and support resources.
A central message of the PSA is the importance of professional medical guidance. Jackson urges viewers to work with allergists to better understand emerging approaches to treatment and long-term disease management. The campaign emphasizes that informed patients are better equipped to ask questions, evaluate options, and develop individualized plans to help manage life-threatening allergies safely and confidently.
The campaign frames empowerment as a combination of education, awareness, and engagement with healthcare professionals, helping patients better navigate the challenges of living with severe food allergies.
The initiative was financially supported and developed in collaboration with Genentech, a member of the Roche Group, and Novartis Pharmaceuticals Corporation. FARE said the collaboration is part of a broader effort to increase awareness surrounding food allergy management and patient education.
“Empower Yourself, Empower Each Other” began airing on broadcast outlets on May 7, 2026, and follows FARE’s earlier “RISE” PSA campaign featuring food allergy patient Andy Hartman. The organization says the initiative aligns with its ongoing focus on research, education, and advocacy for the food allergy community.
Here is the PSA:
