Press Release: Wise Foods Partners with SnackSafely.com for Greater Allergen Disclosure

Consumers can now research Wise’s portfolio of snacks to see exactly how each is manufactured with respect to 11 allergens.

SnackSafely.com, publishers of the Safe Snack Guide, a catalog of peanut and tree nut-free snacks used by thousands of schools and hundreds of thousands of parents nationwide, is pleased to welcome Wise Foods to its growing partnership of manufacturers.

Wise Foods, based in Berwick, Pennsylvania, is one of the original snack food brands in the United States, beginning operations back in 1921. For the 95 years since that time, Wise brands have been delighting consumers and continue to do so with great new products like Wise Cinnabon flavored popcorn, Wise Food Truck Favorites potato chips and Cheez Doodles Mets Baseballs in conjunction with their long-standing partnership with the New York Mets.

“Wise is well aware of the CDC study showing the sharp increase in the number of people with food allergies and this has clearly made transparency of potential food allergen content a priority for the whole industry,” states Jeremy Bjork, Chief Marketing Officer at Wise. “More importantly, we all know someone that is personally affected by food allergies, so this is important to us on a personal level as well.

“We commend the incredible work that Dave Bloom and SnackSafely.com have done not just providing consumers a clear, definitive resource that details how products are manufactured with respect to 11 allergens, but also for providing educational information to further society’s consciousness and conscientiousness about food allergies and their impact.”

“We’re excited to have Wise – an iconic snack brand with a loyal consumer base – join us as a member of our Manufacturer Partnership. We commend the firm for going far beyond the FDA’s labeling requirements by using our platform to fully disclose the potential for cross-contact of their products with allergens,” says Dave Bloom, CEO of SnackSafely.com.

“Families coping with food allergies can now use our Allergence product screening service to research Wise’s portfolio of 80 products to see exactly how each is manufactured with respect to the 11 allergens we track. We’re happy to say the majority of Wise’s products are manufactured in peanut and tree nut-free facilities and as such are now listed in our Safe Snack Guide as appropriate for classrooms maintaining nut-free policies.”

Manufacturers employing responsible practices are encouraged to follow Wise’s example by joining the SnackSafely.com Manufacturer Partnership. Inquire at snacksafely.com/contact-us or call (347) 915-4777.

ABOUT SNACKSAFELY.COM

SnackSafely.com provides straightforward, actionable information to improve the lives of the 17 million Americans suffering with food allergies. We strive to eliminate anaphylaxis by leveraging our on-line properties to educate, advocate, and connect the allergic community with products and services that help toward achieving this goal.

The firm employs a proprietary platform designed to foster greater transparency in food product manufacturing with regard to allergens. Manufacturers join the SnackSafely.com Manufacturer Partnership at no cost by disclosing how 11 allergens are processed during the manufacture of each product, and in return receive free listings in the Safe Snack Guide and Allergence – our allergen product screening service. All companies large and small are encouraged to join the Partnership, which currently comprises over 60 manufacturers. Our program provides a means for traditional manufacturers, i.e. those that do not necessarily specialize in “free-from” products, to engage with the allergic community by providing additional disclosures not required by the FDA. To learn more, visit us at snacksafely.com and allergence.com.

ABOUT WISE FOODS

Wise Foods, Inc. is a wholly owned subsidiary of Arca Continental, one of Coca Cola’s top bottling partners in the world. Wise was founded by Earl Wise, Sr. in 1921 in Berwick, Pennsylvania and the company manufactures and markets a wide variety of great tasting snack chips, including potato chips, cheese puffs & curls, ready-to-eat popcorn, tortilla chips, corn chips and many more. Wise has manufacturing locations in Berwick, PA as well as Ft. Worth, TX, with a business office and innovation center in Atlanta, GA. Wise products are distributed nationally via grocery, mass merch, club stores, convenience stores, dollar stores and drug stores to name a few channels. Wise Foods markets under the Wise and Sí Señor brand names. For additional information about Wise or to check out all of the great new products that Wise recently introduced, please visit www.wisesnacks.com or call 1-800-GET-WISE.”

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