FARE CEO Facilitates Change to Insensitive Uber Eats Commercial


The food allergy community has been in an uproar over an insensitive Super Bowl commercial for Uber Eats depicting a man having a full-blown allergic reaction while eating peanut butter.

We thank Dr Sung Poblete, CEO of Food Allergy Research and Education (FARE), for reaching out to Uber to set them straight regarding the unacceptable content of their campaign.

Due to her efforts and the outcry from the community, Uber has committed to making changes to the commercial.

Here follows a press release from FARE regarding the change.

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Sung Poblete, PhD, RN, CEO of FARE, Thanks Uber for making changes to its Uber Eats Super Bowl ad

I have great news to share. I have spoken with Uber, they are very appreciative of FARE’s valuable perspective and feedback and have made a change to the ad that will air to the Super Bowl’s wide audience, they are editing out the reference to the peanut allergy.

This is an amazing outcome. FARE would like to thank Uber for listening to our community and making the changes to their Super Bowl ad. After talking with them today, I believe we have a new ally in helping us navigate our journey with our disease.

I want to thank you, our community, for speaking up so that our voices could be heard as we change the way life-threatening food allergies are perceived.

It’s personal for all of us.

We are FARE.

Click here to read the Allergic Living article, Uber Eats to Cut Peanut Allergy Clip from Super Bowl Ad: FARE.

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Dave Bloom
Dave Bloom
Dave Bloom is CEO and "Blogger in Chief" of SnackSafely.com.

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