Yesterday, National Public Radio’s All Things Considered aired a segment entitled “How Smart Marketing Transformed EpiPen Into A Billion-Dollar Product”. The 5-minute interview by host Robert Siegel of Cynthia Koons, a reporter for Bloomberg Business who published a report on the topic last week, is well worth your time especially if your family relies on epinephrine to stay safe. You can listen to it here:
Koons discusses how Mylan, the pharmaceutical company behind EpiPen, acquired the product in 2007 from a German firm and turned it into the household name we know today. She also discusses the cost of the product as well as Mylan’s aggressive campaign to have stock epinephrine located at schools and other places of public accommodation.
Continue reading »
Continue reading »
On February 23rd at this year’s annual meeting of the American Academy of Allergy Asthma and Immunology (AAAAI) in Houston, a study was presented regarding incidence of anaphylaxis in schools during the 2013-2014 school year, confirming the need for stock epinephrine.
Of 5683 schools that responded to the study survey, a total of 919 anaphylactic events were reported by 11% of the schools. Here’s a quick breakdown:
Mylan Inc, marketers of the Epipen® brand of epinephrine auto-injectors, have announced a multi-year strategic alliance with Disney Parks and Resorts to help increase awareness of anaphylaxis.
The agreement will facilitate the roll-out of stock epinephrine stations at Disney parks and cruise ships toward the end of 2014. Along with the roll-out, nurses and first aid personnel will receive training in the recognition of symptoms of anaphylaxis and the administration of epinephrine. Signage identifying nearby Epipen stations will be deployed as well.
It’s Food Allergy Awareness Week, and no doubt you’ve been getting your fill of war stories and gruesome statistics. But if you have food allergies or care for someone who does, you don’t need more educating… the rest of the world does.
If every one of us with a personal stake in raising awareness would share just one article, flyer, or video with someone outside their immediate circle – say a neighbor, a teacher, or a co-worker – we could spread awareness in the spirit this week was intended for.
Here’s one of our favorites, the video funded by Food Allergy Research and Education (FARE) and Mylan released in September entitled: “An Emerging Epidemic: Food Allergies in America”. It’s a terrific primer, one that will bring anyone up to speed on the trials, hardships, and dangers families dealing with food allergies face every day:
The manufacturer of Epipen brand auto-injectors has introduced a new $0 Co-Pay Card which will reimburse eligible participants for a portion of their out-of-pocket expenses. The program provides a great benefit for those families that require multiple auto-injectors, such as for home, school, day-care, etc.
Subscribe via E-MailSubscribe for 2-3 email updates per month and never miss an advisory! Unsubscribe at any time. We pledge never to share your address.
Articles by Category
Articles by TagAllergence allergen safe snack list anaphylaxis auto-injector child classroom clinical study cross-contamination death egg free emergency action plan Enjoy Life Foods epinephrine FALCPA FARE flyer food allergies food allergy statistics Food and Drug Administration (FDA) food bans food labels kindergarten legislation major food allergens Manufacturer Partnership Program nurse parenting strategy peanut butter ban peanut free peanuts petition preschool principal Safe Snack Guide school School Access to Emergency Epinephrine Act school policies SnackSafely.com stock epinephrine legislation study Take 2 Campaign teacher tragedy tree nut free update
Articles by Month