Video: Kellogg's Petition at 15,000 Signatures


As you may know, Kellogg’s quietly announced they will begin adding peanut flour to their Keebler and Austin cracker lines that were previously assumed to be “safe” by many people with peanut allergies. The plan will put people with peanut allergy who consume these snacks – many of whom are children in school and daycare settings – in jeopardy if they or their caretakers fail to notice the change in the ingredient listing on the label.

Cover LetterWe initiated a petition on the following day urging Kellogg’s to reconsider, and to date that petition has garnered over 15,000 signatures. This morning, we sent a copy of the petition along with the signatures to John A Bryant, Chairman and CEO of the Kellogg Company. Click here to see the cover letter.

Here’s a video with an update:

We hope to draw more attention to this issue but we need your help! Please take a moment to:

  • Tweet your concerns to @KelloggsUS using the hashtag #NoPeanutFlour
  • E-mail your concerns to the Kellogg’s Consumer Page;
  • Sign the petition on;
  • Voice your concerns via Kellogg’s Consumer Line: 1-800-962-1413;
  • Share this article with your friends, family and local media using the buttons below.

You can also retweet the ready made message below to add your voice:

Let’s keep the focus on Kellogg’s until they reconsider their plans to introduce an allergen into products where it is not expected and can cause catastrophic consequences. Speak out!

Other articles related to Kellogg's Action:

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Dave Bloom
Dave Bloom
Dave Bloom is CEO and "Blogger in Chief" of

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  1. Thank you for this powerful video. Dave, I have no words for how amazing you are to our community. We would be lost without you and SnackSafely.

  2. Brings tears to my eyes with the wonderful service you provide for our children. Thank You!! My 5yr old grandson is the world to me and many don’t realize or just out right don’t care about the struggles we go through everyday to keep him safe….let alone how a little boys world is so much different from the average child : (

  3. It is people like you that have a positive impact on the Food Allergy Community that my family has come to depend on and are grateful for in so many ways! SnackSafely supports and educates our families and many others. Knowledge is power and one voice speaks for many … Thank you for being our “one voice”!

  4. Please do NOT ADD PEANUT FLOUR. I AM A CONCERNED CONSUMER OF YOUR PRODUCTS & I will refuse to purchase your products if you do this.

  5. Please DO NOT add peanut flour to your products. I have two of my five children that are allergic to tree nuts and peanuts. I also work in a peanut-free school where there are children with severe peanut allergies and some of them are airborne. This is detrimental to their health and you sell so many products that the children eat and love. Please reconsider and don’t add peanut flour to your products. We will not buy your brand of any products if this happens due to safety factors. Thank you.

  6. Manufacturers and many Healthcare professionals who educate on food allergies encourage parents to always check food labels from processed products to as ingredients are often changed. It’s important for parents and caregivers to always be aware of what they are feeding children who have food allergies, not just the job of a manufacturer or the FDA


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