Update to Safe Snack Guide: May 10, 2016


In light of Kellogg’s recent decision to add peanut flour to their Keebler and Austin brand crackers, we have decided to remove the company’s products from the Safe Snack Guide.

The addition of peanut flour calls into question the possibility of cross-contact of their Keebler brand as well as other Kellogg’s products that may be manufactured on the same lines.

As Kellogg’s is not a member of our Manufacturer Partnership, we do not have visibility into how their products are manufactured with respect to the allergens we track, instead relying on periodic calls to their consumer line. Given their introduction of peanut flour with little notice, we have decided to remove Kellogg’s products out of an abundance of caution.

The products that have been removed from the Guide are as follows:

  • All-Bran Crackers – Multi-Grain
  • Keebler Grahams Bites – Cinnamon
  • Keebler Grahams – Original, Cinnamon, Honey
  • Keebler Scooby-Doo Graham Cracker Sticks – Honey, Cinnamon
  • Keebler Vanilla Wafers – Original, Mini
  • Keebler Vanilla Wafers – Original, Mini
  • Kellogg’s Pop Tart Mini Crisps – Frosted Chocolate, Frosted Strawberry
  • Kellogg’s Pop Tarts – Brown Sugar, Cinnamon, Blueberry Unfrosted, Frosted Apple, Frosted
  • Strawberry, Strawberry Unfrosted, Low Fat Frosted Strawberry, Frosted Cherry, Frosted Wild Berry
  • Kellogg’s Rice Krispies Treats – Original
  • Kellogg’s Special K Crackers – Multi-Grain, Savory Herb
  • Nutri Grain Cereal Bars – Blueberry, Strawberry, Apple Cinnamon, Blackberry, Mixed Berry, Raspberry, Cherry Pomegranate, Strawberry Acai
  • Special K Bar – Blueberry, Strawberry, Chocolatey Drizzle, Raspberry Cheesecake, Vanilla Crisp
  • Town House Flatbread Crisps – Italian Herb, Sea Salt & Olive Oil
  • Town House Flipsides Pretzel Crackers – Original, Reduced Fat, Cheddar, Garlic & Herb
  • Town House Toppers – Original
  • Town House – Original, Wheat, Reduced Fat

Please note that the company has made no statement regarding a change in allergen safety of these products. We are taking this action preemptively and urge you to contact the company directly and continue to read labels diligently should you continue purchasing these products.

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We fully understand this decision will make it more difficult for parents at schools and organizations that rely on the Safe Snack Guide to find suitable products. We will do our best to find alternatives. In the meantime, we encourage you to contact your favorite manufactures and ask them to join our Manufacturer Partnership, ensuring we have clarity regarding their manufacturing processes.

To learn more about the Kellogg’s issue, click here.

Please discard your current copy of the Guide and download the latest revision:

Once again, we thank our readers and subscribers for their diligence and feedback which helps us keep the Safe Snack Guide up-to-date between product surveys. If you have not subscribed to our mailing list for updates and product advisories, we suggest you do so by completing the following form:

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Dave Bloom
Dave Bloom
Dave Bloom is CEO and "Blogger in Chief" of SnackSafely.com.

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