Much Ado About Oreos

On June 9, a limited edition Reese’s Peanut Butter Cup Oreo is scheduled to hit the shelves of a store near you. Many of you contacted us with concerns about how (and where) these cookies are made, especially as they relate to the varieties of Oreos that are listed in the Safe Snack Guide.

As Mondelēz is not (yet) a member of our Manufacturer Partnership Program, we went through their traditional consumer channel and were greeted with the standard “Check the label – we label for possible peanut/tree nut cross contamination.” Once we explained that represents tens of thousands of consumers with food allergies, our request for more information was escalated through internal channels.

We received a call back from Laurie Guzzinati, Regional Director, Corporate & Government Affairs, North America for Mondelēz International. Here are the major points of our discussion:

  • The Reese’s Peanut Butter Cup Oreo is a limited edition with a limited run. They are manufactured at a single plant in Canada;
  • The plain varieties of Oreos are made in a number of facilities throughout North America. While these facilities are not guaranteed to be peanut and tree nut free, the lines are dedicated, do not process peanuts or tree nuts, and special care is taken to limit opportunities for cross-contamination;
  • Mondelez recognizes the importance of Oreos to the allergic community and I was assured they would not jeopardize that trust.

As a result of our discussion, we are maintaining the Oreo varieties listed in the Safe Snack Guide but urge you not to consume the Reese’s variety if you are concerned with peanuts or tree nuts.

Ms Guzzinati reiterated that Mondelēz in general and Nabisco/Oreo in particular will label for potential cross-contamination with “Top-8” allergens on each package. We urge you to always check the package label before consuming a food product if you have a food allergy.

Remember: the label alone CAN’T tell you the product is safe for your allergy, though it CAN warn you that it is unsafe.

Understand Limitations

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