End Allergies Together (EAT), the non-profit dedicated to funding research to help solve the growing food allergy epidemic, has teamed with ad agency BBDO to develop a public service campaign to educate people of all ages about the life-threatening dangers those with food allergies face every time they eat.
The PSA, entitled “Could You EAT?,” can be viewed below and will appear in movie theaters Friday, July 28. Featuring James Beard Award-winning chef Ming Tsai, the one minute video is dedicated to the memory of Oakley Debbs, the 11-year-old boy who lost his life to nut allergies, as well as everyone who has lost their life to food allergies.
Be sure to share this video with friends and family:
EAT has launched a text-to-give campaign in conjunction with the PSA in which individuals can text “CURE” to 80077 to donate to research for a cure.
Since EAT was launched in 2015 to help the significant gap in research funding, the non-profit organization has raised $1.4 million. To date, EAT has funded five promising research studies by scientists seeking food allergy treatments and cures. EAT, which donates 100% of net proceeds, is the only food allergy organization solely committed to funding research.